Advertising, whether in traditional print media or online, is all about reaching a specific target group with a carefully selected message. Polhem aims to find the most advantageous placement, at the lowest price for the period. When buying media, the goal is to find the right place, time and context to deliver relevant ads to the target audience and increase conversion rates, sales or brand awareness.
Polhem’s core focus is to ensure that the selected media outlets align with the advertising objectives. The background research includes getting to know the target audience by defining demographics, behaviour and geolocation. This information is used to create a media buying strategy within the clients’ budget.
The media buying process also includes tracking the campaign process, and analysing the effectiveness of the campaign.